This project was a collaborative effort between Elevate Design Build, JO Agency, and our team, focused on delivering a strategic design refresh that elevated the brand’s digital presence while preserving the authentic, local builder feel they’re known for.

Rather than a full redesign, the goal was refinement—modernizing the experience, improving clarity, and strengthening conversion pathways without losing the craftsmanship-driven identity that sets Elevate Design Build apart.

Design Refresh & Visual Direction

We refreshed the overall visual language of the site to feel cleaner, more modern, and more refined—while still grounded and approachable. Subtle layout improvements, improved spacing, and updated typography helped the site feel more current without alienating long-time visitors or existing clients.

A major addition was an elegant gallery section, designed to showcase Elevate’s work with intention and restraint. The gallery allows projects to breathe visually, highlighting quality over quantity and reinforcing the high-end craftsmanship behind each build.

Lead Funnel & Conversion Optimization

A key focus of the project was cleaning up and simplifying the lead funnel. We reduced friction throughout the user journey, clarified calls-to-action, and improved the structure of contact points across the site.

The result is a more intuitive path for visitors—from first impression to inquiry—designed to drive higher-quality contact form submissions and improved conversion rates.

Content, SEO & Brand Storytelling

To support long-term growth, we introduced higher-quality imagery that better reflects the level of work Elevate delivers. These visuals not only enhance trust but also create a stronger emotional connection with prospective clients.

We also added additional pages to:

• Improve SEO performance
• Provide clearer information about services and process
• Highlight the human side of the brand—the people, values, and philosophy behind the builds

This content expansion helps potential clients feel informed, confident, and connected before ever reaching out.

Outcome

The final result is a more polished, conversion-focused website that balances modern design with a strong local identity. The refreshed experience positions Elevate Design Build as a premium, trustworthy builder—while remaining approachable, personal, and rooted in the community they serve.